Nowadays knew events. Market Pull knew enterprise.
Interested enterprise buyers. Deals that sat for a year. Here's how we changed that in just four months.
“Before working with Carol, our enterprise deals were stalled. Within four months, we closed a stalled multi-year enterprise deal that produced instant ROI on the engagement, with multiple more opportunities now in the pipeline.”
1st
Enterprise deal closed, within 4 months.
3 - year
Length of first closed enterprise contract.
Instant ROI
Engagement covered by that single deal.
Dozens
More opportunities now in a real pipeline.
Nowadays built an AI-native platform that automates corporate event sourcing end to end. Enterprise buyers were interested. The demos landed. Then the deals sat there, some for a year, some longer. Great meetings don't close enterprise deals. A repeatable sales motion does. That was the gap Market Pull was brought in to fill.
The Company
Anna Sun and Amy Yan are sisters and the co-founders of Nowadays, a seed-stage startup using AI to plan corporate events of every size, from 10-person executive dinners to a 600-person hotel buyout in Hawaii. Sourcing a single event the old way can eat 30 to 50 hours across emails, calls, and spreadsheets. Nowadays replaces that with one platform: AI agents call and email venues, negotiate in multiple languages, and turn messy hotel proposals into apples-to-apples comparisons.
Customers cut hours per event by roughly 85% and secure 20 to 30% better rates. For the enterprise, the bigger prize is visibility - one Fortune 500 VP discovered $18 million in unmanaged meeting spend once it was all in one dashboard. The product was ready. The buyers were showing up. The deals were not closing.
The Challenge
Anna and Amy are technical founders who know their product. What they hadn't had was formal sales training or the machine that sits underneath enterprise deals. Nowadays could win SMB, but every enterprise opportunity stalled, dragging past a year with plenty of interest and no traction. There was no documented sales process, no playbook to hand a rep, no consistent way to qualify a deal or score a call afterward.
“We often thought calls went well, and then afterwards, now we know there were a lot of things that could have been better that we just didn’t even know needed to change.”
The Fix - Market Pull enters the process
The founders found Carol Malakasis through YC's Bookface. Market Pull started with a full audit of the sales organization, then built the missing infrastructure: a playbook for enterprise sales, discovery talk tracks that surface pain before product, deal qualification, and a way to score every call and improve on the next one.
Then came the part most engagements skip: weekly coaching calls to go deep on each live customer, real-time Slack support on urgent emails and deal updates, and call reviews that turned frameworks into habits and instinct into a repeatable process.
The Outcome - A year of interest, turned into a signature.
Nowadays closed its very first enterprise customer, a three-year deal, within four months of starting with Market Pull. That one deal paid back the entire engagement on its own, and dozens more of enterprise opportunities are now moving through a real pipeline instead of sitting idle.
More durable than any single deal: Nowadays now has a playbook for enterprise sales. Deals that used to hinge on a good demo now run on qualified pain, a repeatable process, and a savings case delivered to the person who controls the budget. The product was always the reason buyers showed up. The sales motion is the reason they sign.