Market Pull helped Recall.ai scale past founder-led sales
Two technical co-founders with real demand and no way to convert it, turned into consistent closers, with a repeatable playbook their first sales hire now runs.
“Working with Carol was one of the best decisions we ever made. Carol built a repeatable, scalable sales playbook and taught us how to consistently close customers.”
Instant ROI
Just a couple of contracts covered the cost of the engagemnent.
1 month
Until seeing real results after beginning to work with Carol.
1st AE
Carol helped hire their first AE who runs the playbook consistently since Carol left.
2000+
Customers Recall serves today, including HubSpot and Calendly.
The Company
Amanda Zhu is a co-founder of Recall.ai (YC W20), an API that lets developers pull recordings, transcripts, and meeting data from Zoom, Google Meet, Microsoft Teams, and more through one integration. Today Recall is a Series B company serving more than 3,000 customers.
The Challenge
Recall.ai had just pivoted and was selling a new product. Demand was there, and outreach kept booking calls, but the founders couldn’t close them consistently. As technical co-founders with no sales background, they didn’t know why or how to fix it.
“You helped build out our sales playbook, the script, and the deck. A big piece was actually watching the calls that I would do and giving feedback to help us improve. Basically helping us build out the entire sales playbook and make sure it was repeatable and scalable.”
The Fix - Market Pull enters the process
Market Pull began by watching the calls Amanda was running and giving her specific feedback on each one. From there, we built the playbook and the material behind it:
Scripts
Decks
Objections
When it was time to grow, we helped Recall.ai hire its first sales rep. Because of the processes and tools we had put in place, that rep was able to ramp quickly and start closing.
The Outcome - A playbook that continues to close today
Recall.ai started seeing results within a month and earned back the full investment in two months, after closing a couple of large contracts. They now have a repeatable sales playbook that their first AE runs consistently, and they kept using it long after the engagement ended. They have since scaled to a Series B company valued at $250 million, with more than 2,000 companies building on its platform.