Topline Pro hired a coach. Four years later, Market Pull is still their partner.
Four years in, Market Pull is still part of the team - the playbooks she wrote on day one still run, and her coaching keeps evolving with the business.
“We started working together back in 2022, and four years later, Carol has helped us do everything from building out our initial playbooks to onboarding and coaching new team members and everything in between. The amazing thing is that that foundation actually compounds over time, because a lot of it we still use today.”
4 years
The partnership, 2022 to today, and still thriving.
0 to pro
Reps hired with no sales background, coached into closers.
2500+ calls
Reviewed with personalized feedback given by Carol, one rep at a time.
10
Cohorts of junior reps onboarded, trained, and coached.
The Company
Nick Ornitz and Shannon Kay are the co-founders of Topline Pro (YC W21), an AI-powered platform that helps home service businesses like painters, landscapers, and plumbers get found online, win jobs, and get paid. Today it’s one of the top names in home services, having raised a Series B and helped its customers book over $655 million in work.
The Challenge
When Topline Pro brought in Market Pull in 2022, sales were still founder-led. Nick and Shannon had home service owners interested in the platform, but there was no defined way to run a sales call, handle objections, or move a prospect to close. As they started hiring, there was nothing yet to hand a new rep ramped and selling.
“The value is pretty immediate from day one. We went from not really knowing what we were doing to having a really good playbook set in place.”
The Fix - Market Pull enters the process
We started with a full audit, then built the foundation the team needed:
A cold call script
A call scorecard
An objections and FAQ doc
A sales playbook a new rep could pick up and run with
An onboarding program for every new hire and cohort
From there, we coached the team week after week through team sessions, one-on-ones, and call reviews, and later used AI to speed up scripting and call reviews.
The Outcome - From playbook to partnership.
Four years after Topline Pro first brought in Market Pull, the team has grown from founder-led selling to 40+ reps, and the company has raised its Series B. Market Pull is still part of the team today, onboarding new reps, coaching them, and building new tools and collateral as the business continues to evolve and scale.